For the fifth year, Life Happens banded together with LIMRA to create the Insurance Barometer Study, which takes a gander at shopper patterns and customers' observations in regards to disaster protection, retirement and their budgetary prosperity.
"We've reliably seen throughout the most recent five years that buyers think disaster protection is more extravagant than it truly is," says Marvin Feldman, CLU, ChFC, RFC, president and CEO of Life Happens. "We have to help teach people in general about how reasonable life coverage can be."
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